非交易类虚拟社区中涉入、共创价值和行为意向的关系研究

在非交易类虚拟社区背景下,本文运用文献研究和焦点小组访谈定性研究提出共创价值的维度,包括实用价值、享乐价值和用户资产等三个维度。根据服务主导逻辑理念和流体验理论,本文构建涉入、共创价值、流体验及行为意向之间影响关系模型并提出相应假设。研究结果表明,涉入对实用价值、享乐价值和用户资产均产生显著的正向影响,感知愉悦对口碑和重复使用意向具有显著的正向影响,感知愉悦在共创价值和行为意向的关系中具有部分中介效应作用。     

A probabilistic ghost in the experimental machine

This paper focuses on the opposition between two contemporary research programs in economics: behavioral economics (BE) and experimental market economics (EME). Our claim is that the arguments of this opposition can be clarified through the lens of another opposition in the philosophy of probability and in probability theory, between Bayesianism and frequentism. We show how this probabilistic opposition has indirectly shaped a controversy in psychology that opposes two research programs – Heuristics and Biases and Ecological Rationality – which play respective roles in the foundations of individual rationality in BE and EME. To understand these theoretical interrelationships, we investigate the 1996 controversy between Kahneman, Tversky, and Gigerenzer. Those psychologists held different views on how probabilistic representations influence the context-dependency of rationality. This provides a rationale to suggest that a probabilistic ghost may be haunting the experimental machine in economics, and explains how and why the oppositions between BE and EME are structured around the interplay between the norms of rationality and the context in which rationality is exercised.     

Decision Utility and Anticipated Discrete Emotions: An Investment Decision Model

Integrating theories and findings from various disciplines, we develop a decision utility model to explain how anticipated discrete emotions mediate investment decisions. We illustrate the model with the anticipated discrete emotions of a hypothetical Ponzi scheme investor and suggest practical measures to manage financial risks, emotionally.     

天津设施蔬菜种植户的生产决策行为及其影响因素分析

[目的]目前我国蔬菜已经超过粮食总产值,成为我国第一大农产品。蔬菜产业对促进农民增收,提高国民生活质量具有重要的战略意义。天津把"减粮增菜"作为"十三五"现代都市农业发展的重要目标之一,这一目标实现的关键是设施蔬菜种植户的经营决策行为。通过对天津32个村的223户设施蔬菜种植户的实地调研,掌握了天津设施蔬菜经营现状。[方法]构建了农户生产经营决策的评价指标体系,运用有序Logistic回归模型,分析蔬菜种植户的经营决策行为,并得出各影响因素的重要程度。[结果]农户年龄、生产年限、技术培训和政府的农业规划对农户设施生产决策行为具有显著性影响,而其他因素均不显著。[结论]文章得出政府应在农业技术培训、新型农业经营主体培育、财政支农政策、蔬菜产业发展规划等方面加大投入力度,以期推进设施蔬菜的规模化、科技化和专业化,从而促进农民增收、农业增效。     

The influence of management and auditors on consolidation decisions

Historically, the decision over whether or not to consolidate was guided by bright-line rules, which outlined the minimum percentage of ownership required in a subsidiary for it to be considered controlled by a reporting entity and thus included in the consolidated financial statements (CFSs). Today, U.S. GAAP and IFRS use a principles-based approach, which is guided by the concept of control to determine whether a subsidiary is to be consolidated in the CFSs. In this context, a debate exists between managers and auditors about which subsidiaries should be consolidated. To deepen our understanding of how managers and auditors grapple with consolidation decisions, we interviewed several CFOs and audit partners to determine if they are anchored to legalistic mechanisms or if, instead, they are strategically developing ways to support the consolidation decision. Based on our interviews, we find that opportunistic transactions—criticized at the time of the rules-based approach—still exist due to the search for legalistic mechanisms that protect underlying choices influenced by economic incentives. Such results are crucial for analysts and investors to properly interpret consolidated financial performance.     

Relationship Quality as Predictor of B2B Customer Loyalty in the Pharmaceutical Sector: Evidence from Jordan

This article aims to investigate the impactful effect of relationship quality dimensions (i.e., trust, satisfaction, and commitment) on aspects of loyalty represented by attitudinal loyalty and behavioral loyalty. A quantitative survey method was employed to achieve the objectives of the study. Furthermore, a convenience sampling technique was adopted to select a representative sample from physicians working in the public healthcare sector in Jordan. A total of 500 questionnaires were distributed, and 408 questionnaires were used in the statistical analyses. The data were analyzed by applying structural equation modeling to test the study model, and hypotheses were constructed and tested quantitatively and discussed qualitatively. The results revealed that both aspects of customer loyalty (i.e., behavioral and attitudinal) were affected positively by the overall dimensions of relationship quality (i.e., trust, satisfaction, and commitment), providing a recommendation for pharmaceutical companies in Jordan to focus on improving the relationship quality between their medical representatives and physicians due to the importance of such a factor in improving customer loyalty, which will reflect positively in managing their customers effectively and enhancing future business opportunities.     

The role of brand personality,self-congruity,and sensory experience in elucidating sky lounge users’ behavior

This study attempted to develop an integrated model linking brand personality, self-image congruity, hedonic and utilitarian values, and behavioral intentions in the sky lounge context. Our results indicated that brand personality was significantly related to self-image congruity, which in turn influenced hedonic and utilitarian values. While hedonic value significantly affected intentions to revisit and recommend, utilitarian value significantly influenced intention to recommend. Moreover, self-image congruity and values played a significant mediating role. Furthermore, the links from hedonic value to intentions to revisit and recommend, and from utilitarian value to intention to revisit were significantly moderated by sensory experience.     

Halal-friendly hotels: impact of halal-friendly attributes on guest purchase behaviors in the Thailand hotel industry

This study was designed to identify the attributes of a halal-friendly hotel and evaluate the role of these attributes in motivating the behavioral intentions of Muslim customers. Qualitative and quantitative approaches identified 30 validation and reliability items involving five distinctive dimensions, which included halal-friendly service, facilities, foods and beverages, privacy, and customer-service equality. The findings from the structural model indicate that the proposed model sufficiently explains the variance in intentions; three attributes were positively related to cognitive evaluation, and four attributes had significant influence on affective evaluation. In addition, the results indicated that cognitive and affective evaluation worked as mediators.     

城市既有居住建筑绿色改造决策权配置研究

城市既有居住建筑绿色改造决策过程复杂烦琐、难度较大,明晰决策主体构成、合理配置决策权是实现决策有效性的关键着力点。利用2-模网络分析方法,从整体视角分析主要利益相关者对绿色改造项目的影响力,进而明确决策主体结构化组成;然后基于局部视角,以决策主体为权利载体实现决策权可视化,探明决策权在不同阶段、不同主体下的特征演变规律,提出决策权配置新思路。研究表明:社区自治组织、改造区域业主及政府部门构成决策核心主体;随着决策过程的推进,控制决策权由核心主体向决策参与主体发生动态转移和分散,从而使决策过程趋向民主、客观及合理化。基于上述研究结果,构建决策权配置框架,并提出针对性建议及措施以保证决策权有效实现。     

投资者动机对众筹投资决策的影响

基于慈善理论,投资者动机分为内源动机、外源动机和提升声誉动机,这些动机既能影响众筹投资者的投资决策,也会相互影响。本文借助"众筹网"的投资数据,对投资者进行分类,考察投资者动机对众筹决策的影响。研究结果显示外源动机投资者、提升声誉动机投资者的投资金额更高;进一步探究内源动机与声誉动机的相互影响,结果显示二者负相关,内源动机投资者更关注内心满足,而对声誉需求较少。该研究可以辅助筹资者设置项目内容吸引不同动机投资者,并帮助众筹平台优化服务,从而提高项目融资效率和成功率。